HelloPrint's recently released analysis report points out that the printing industry is in an important period of transformation, facing the challenges of three major trends: the reduction of offset printing volume, the growth of large-format printed products, and the increasing popularity of promotional products focusing on sustainability. In order to remain competitive in the ever-changing market, printing companies must actively adjust to these changes.

Offset Printing Continues to Decline
Offset printing has long been highly regarded due to its cost advantages and excellent printing quality in large-volume printing. However, data from HelloPrint shows that the use of offset printing is decreasing sharply due to the increasing market demand for small-volume, personalized printed products. In 2023, the overall printing volume of offset printing fell by 10% to 20%. Consumers now pay more attention to the high quality of products, exquisite decorative effects, and the use of environmentally friendly paper. Therefore, many printers are adapting to this trend by improving offset printing technology or turning to emerging technologies such as digital printing and inkjet printing, which have more flexibility and high-quality output.

Rising Demand for Large-format Printed Products
While the offset printing market is shrinking, the demand for large-format printed products is growing significantly. According to the data from HelloPrint, sales of large-format products such as banners, posters and signs have increased by 10% in most markets. This trend is mainly due to the growing demand of small businesses to enhance the visibility of physical stores, and more and more companies have realized that the visual impact of offline advertising media is an important advantage over online competitors. In order to remain competitive, the updating frequency of advertising materials has accelerated, and companies prefer to use high-quality and durable materials.

Advertising Projects and Ecological Responsibility
Promotional products such as corporate gifts and promotional clothing are also booming, with an annual growth rate of 15%. HelloPrint's analysis pointed out that as people's awareness of environmental protection increases, the market demand for sustainable products has increased significantly. Today, companies are more inclined to choose promotional products made of environmentally friendly materials, indicating that they not only pay attention to the quality of the products, but also want to reduce the negative impact on the environment. HelloPrint disclosed that 80% of the new products recently launched are sustainable products, and it is expected that this proportion will reach 99% by the end of 2024.

Overall, these transformation trends in the printing industry show that adapting to market changes, paying attention to environmental protection and improving product quality will be key competitive factors in the future.

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