Hi, everyone, let's talk about a high-end topic, starting with the interior of luxury cars and new energy vehicles, to see the hot interior trends and personalized choices.

New energy vehicles and luxury cars are now more and more particular about interior decoration, and the interior decoration of car seats is the highlight.

At present, there are three main types of leather for car seat on the market: natural leather, synthetic leather and environmentally friendly recycled leather. Natural leather has a good texture, but it is troublesome to maintain; synthetic leather is affordable, wear-resistant and waterproof; and recycled leather is both environmentally friendly and affordable, especially for those who care about sustainable development.

Speaking of personalization, major car brands are no longer satisfied with just "black, white and gray" interior decoration. Porsche 911 series, Bentley Flying Spur and other high-end cars have allowed customers to choose colors, materials and patterns "at will", and even with unique logos-this is not the concept of buying a pair of "customized" sports shoes, but giving your car seat a unique new skin.

When it comes to colorful car interiors, don't think it's just "good-looking but not practical". Brands like Porsche and BMW have already implemented digital printing on some models. But have you noticed that car seat interiors rarely have more freedom of choice like car covers or mobile phone cases, car seat interiors are often chosen between black, white, gray and brown. Why is that? We have summarized several reasons.

Usually, the leather used for car seat interiors must pass 30-50 tests to ensure durability, safety and comfort in different environments and usage conditions. It can be said that car seat interiors have the highest requirement in all civilian decoration industries. Of course, the relatively single color of car seat interiors is also a choice after balancing aesthetics and industrial production.

First of all, environmental protection does not meet the standards.
For example, the emission of VOCs of leather printed by Eco-solvent printing solution may affect air quality and human health. Heavy metals and other harmful solvents in the ink may cause harm to human health if they are exposed to them for a long time.
For UV printing process, although the odor can be reduced over a period of time, the photoinitiator will continue to evaporate.
For the relatively closed use environment of car seat interior, it is obvious that Eco-solvent printing interior and UV printing interior have risks and hidden dangers.

Secondly, the physical performance test does not meet the standards.
UV printing process is divided into hard ink and flexible ink according to different printing materials. For leather printing process, flexible ink performs better and can meet certain requirements. The tensile extension can be improved and can meet some physical fastness tests. However, over time, the flexibility and ductility of the printed pattern will be greatly reduced, and the problem of tensile cracking will still occur.

In addition, the UV printing process has a critical defect: In the freezing environment below zero, the printed pattern of the UV printing process is prone to brittleness and falling off. It cannot meet the environmental durability test of automotive leather and simulate the performance of leather in extreme high and low temperatures.

Speaking of this, I believe that everyone has understood why car companies are unwilling to take such a big risk to develop personalized printed seats.

Is there a printing process that meets both environmental protection requirements and physical fastness standards? YES, of course, it's Water-based Digital Leather Printing Solution.

Hongsam Digital launched Water-based Digital Leather Printing Solution after years of R&D and industry learning.

It not only can produce bright and lasting patterns, but also very environmentally friendly and low VOC emissions. Leather printed by Water-based Digital Leather Printing Solution is highly flexible and durable, and has passed 300,000 bending tests to simulate leather use requirements.

Finished product of the latex leather printing machine has high color fastness to wet and dry friction and sunlight, and stretch resistance, bending resistance, high temperature resistance, freezing resistance, alcohol, acetone, acid and alkali resistance.

Hongsam Water-based Digital Leather Printing Solution has passed environmental protection tests such as European ECO PASSPORT and SGS.

When it comes to printed seats, many people may think of large flowers with bright colors and simple flower patterns, which are incompatible with the stable and elegant style of the car itself.

How to balance aesthetics and craftsmanship? In fact, digital printing can not only print complex patterns, but also change the color of leather, and print very textured patterns and lines full of technology.

Digital printing is also a hard demand of many leather factories, which reduces the pressure of stocking funds and sites.

I believe that reasonable design, classic color texture matching and water-based digital leather printing technology can produce stunning car seat leather, avoiding visual fatigue.

It can be foreseen that in the near future, water-based leather digital printing technology will become a "must-have" for automotive interior leather.

In addition to the most demanding automotive leather, the advanced leather printing technology has been widely recognized and applied in brand sofas, sports shoes, luggage and other industries.

That's all for this sharing. Want to make your car seat more personalized and environmentally friendly? Pay attention to the water-based leather digital printing technology, maybe it will be your first choice next time you buy a car!